Foundwork
Digital systems for growing small businesses — Ontario

Your business is real. Your digital presence should do real work.

Websites that win customers. Search strategies that get you found. Custom tools that make the work easier. Built for businesses that have outgrown DIY — real customers, real operations, and bigger ambitions than a template.

Get my free visibility audit → See the real numbers
19.5→11.4
Average Google position over 16 months, flagship build
303k
Search appearances in 6 months — zero ad spend
2m01s
Avg. engagement from AI referrals — longest of any channel
35.4k
Impressions in Google’s AI answers in 92 days — and doubling
The honest version

Your website probably isn’t the problem. The disconnected systems around it are.

  • Nobody can find you on Google
  • Your website doesn’t explain your value clearly
  • Visitors don’t turn into leads
  • Customers have to call for everything
  • Your team wastes time on repetitive work
  • Your information is scattered across five platforms
Built by an operator Not a design studio, not a freelancer chasing the cheapest bid. I own and run six businesses that depend on Google searches, quote requests, bookings and customers actually showing up — so I build to the standard I need for my own companies.
Section 01 / What we do

Three things your business actually needs

Everything else is mechanism.
01
Get found search & AI visibility
Local SEO architecture, a dedicated page for every service in every area you serve, structured data, and AI search readiness. One site I own and run went from average position 19.5 to 11.4 over sixteen months — 303,000 search appearances in the last six, with no ad spend.
02
Win more customers fast, credible, converting
Sites built to turn visitors into enquiries, bookings and sales — not brochures. Hand-built and deployed to a global network, sub-second loads on a job-site phone, with forms and analytics wired in from day one so you can see what the site actually brings in.
03
Work smarter custom tools & automation
Booking systems, portals and internal tools built around how your business actually runs — on your own domain, with your data staying yours, instead of renting a platform priced for a business fifteen times your size.
Included in every build

Local SEO architecture · service-area pages · conversion design · schema and structured data · AI search readiness · analytics and tracking · your own logins, handed over.

Also available
04
Care plans $29–125/mo
Hosting, security, backups, updates and fixes so the site doesn’t rot. Every build includes one.
05
Online stores Shopify & simple checkout
Selling alongside the service work. New service — the first build comes at a discount.
06
Google Ads Autopsy $495 one-time
A forensic read of an ad account that isn’t working, and a straight answer on whether to fix it or stop.
07
Local Services Ads setup $495 one-time
Google Guaranteed verification and setup, done properly once so it keeps working.
Section 02 / Pricing

Three builds. One obvious choice for most.

Fixed scope · fixed price
Foundation
Get found
$1,250–1,750 + care plan from $29/mo
  • 5–8 pages, built to rank locally
  • Core SEO + Schema scaffolding
  • 1–2 service-area pages
  • Lead forms, GA4 + Search Console
Solo operators & newer local businesses.
Start with Foundation →
Growth
★ Where most start
$2,750–4,000 + care plan from $29/mo
  • 12–18 pages, full service × city matrix
  • 3–5 per-city landing pages
  • Portfolio, coverage map, review carousel
  • Full local-SEO + GEO content build
  • Blog set up and ready to feed
Established businesses that want to own their service area.
Talk about a Growth build →
Market Leader
Own the area
$4,500–9,000 + care plan from $29/mo
  • 25–35 pages, complete coverage matrix
  • Advanced internal linking + GEO build
  • Process page, starter blog content
  • Conversion-optimized lead paths
Competitive niches where ranking is worth real money.
Ask about Market Leader →
Care plan

Every build includes an ongoing care plan — from hosting, security and backups to monthly content edits and, for the businesses that want to dominate, a full SEO/GEO retainer. This is the part the last agency skipped. It’s the part that keeps you ranking after launch.

Section 03 / Method

How a build runs

Roughly 3–5 weeks, start to live
STEP 01

Audit & plan

We map your services, your service area, and what your competitors already rank for. You get the plan before you commit.

STEP 02

Build the structure

Every service and city gets its own page, wired into a clean, fast, search-ready architecture from the ground up.

STEP 03

Launch & measure

We go live, connect analytics and call tracking, and submit everything to Google so it starts getting indexed immediately.

STEP 04

Support & grow

This is where others vanish. We monitor rankings, keep the site healthy, and keep adding pages that pull in more work.

Section 04 / Proof

Not a portfolio of mockups. A live business getting leads.

Real site · real numbers
Caliber Contracting calibercontracting.ca ↗
Live & ranking
303k
Search appearances in 6 months
1,570 clicks through to the site — zero ad spend
19.5→11.4
Average Google position, 16 months
859 sessions last month · cited in ChatGPT answers
69%
Of visits from organic search
60% form completion rate · the traffic converts
Flagship build · 71 pages · full cost-guide engine. Source: Search Console & GA4 exports, Jan–Jul 2026. Full case study →

See all five builds →

Also — venues & shared spaces

You have one space. You’re paying for fifteen. Booking platforms price by the space and start around $99/month — $3,564 over three years. I run a coworking space and an event venue; both take bookings through systems built into their own sites, for less than that, website included.

See how it works → Community halls, event venues, studios, coworking and shared facilities — a booking system built into your own site, bought once instead of rented forever.
Free · no pitch until you ask for one

The Foundwork Visibility Audit.

Send me your website and I’ll tell you, in plain English: which searches you already show up for and which ones you’re invisible for, what’s broken for local search and the map pack, whether AI tools like ChatGPT can find and cite you at all, and the three things I’d fix first — whether or not you hire me. It’s the same audit I run on my own six sites. Takes me about twenty minutes and you get it as a written report.

Indexed in 30 days, or the care plan is free until it is. Every build is crawled, indexed and appearing in Google within 30 days of launch. If it isn’t, you don’t pay for the care plan until it is. I won’t promise you a #1 ranking — nobody controls that, and anyone who says otherwise is selling you something. Indexation I do control.

Usually back to you within 2 business days · Not in the trades? The same build works for any local business · Prefer email? jamie@foundwork.ca

P.S. — The audit is free and I’ll send it whether or not you hire me. Worst case, you find out exactly what’s wrong with the site you already have. Most contractors find that out the expensive way: eighteen months and one wasted retainer later.