Selling online, built to be found
Plenty of local businesses have something to sell alongside the work they do — bulk materials, filters and parts, gift cards, merchandise, classes and workshops. A store only earns its keep if people can find it. That part I know how to do.
Straight talk first
I haven’t built an online store for a client yet. This is a service I’m opening, not one with a portfolio behind it. Everywhere else on this site I show you real Search Console exports, so it would be strange to start bluffing here.
What I do bring is the part most stores get wrong. Product and collection pages that are structured to rank, schema so Google and AI assistants read your catalogue properly, sub-second loads on a phone, and the local search architecture underneath it. Most storefronts are built by people who understand commerce and not search, which is why so many of them sit invisible behind their own ad spend. If you’d rather hire someone with ten stores behind them, that’s a completely reasonable call and I’ll say so.
Who this actually fits
A landscaper selling bulk mulch and soil for pickup. An HVAC company selling filters on a subscription. A contractor selling gift cards. A studio or venue selling class passes and workshops. A trade selling branded gear to its own crews and customers. In every case the store is an extension of a service business, not a full retail operation — and that’s the work I’m set up for.
If you’re running hundreds of SKUs, multi-warehouse inventory, or international shipping and tax, you want a dedicated e-commerce shop. That’s a different discipline and I’d be doing you a disservice pretending otherwise.
Shopify, or something simpler
For most of these cases Shopify is the sensible default — payments, tax, inventory and shipping are solved problems you never have to maintain, for about $50/month at the entry tier. If you only sell two or three things, a simple checkout built into your own site often costs less and does the job without a subscription. Part of the audit is telling you which of those you actually need.
What it costs
A store is built as part of a site, priced from the Growth tier upward depending on catalogue size and complexity, plus a care plan from $29/month. Shopify’s own subscription is billed to you directly by Shopify — I don’t mark it up. You’ll get the full number in writing before anything starts.
Common questions
Have you built online stores before?
Not yet, and I’d rather say so than let you find out later. The search architecture, speed and structured data work is the same work behind six sites I run. The commerce layer is new. The first build comes at a discount for that reason.
Should I use Shopify or something simpler?
Selling more than a handful of products, Shopify is the sensible default — payments, tax and shipping are handled and you never maintain them. Two or three products, a simple checkout on your own site may cost less and avoid a subscription entirely.
Will my products show up in Google?
That’s the part I’m confident about: product and collection pages structured to rank, proper product schema, and fast loads. What I won’t do is promise positions — nobody controls Google’s ordering, and anyone who says otherwise is selling you something.
Tell me what you want to sell
Send me what you’re thinking of selling and I’ll tell you honestly whether it needs Shopify, a simple checkout, or nothing at all yet.
Start the conversation →Mention “store” in the form and I’ll reply with the options for your setup.